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Matthew Roth

Assistant News Director

Published: Aug 03 2011 04:28:08 PM EDT   Updated On: Feb 08 2014 09:15:25 PM EST
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As executive producer, Matt helped manage several enhancements to WFMZ's growing presence in Berks County, including the move to a more spacious newsroom and studio in downtown Reading, the addition of a live Berks Edition newscast at 10:30, and the doubling of the news staff.

In August 2003, Matt was offered the chance to take on another challenge at WFMZ as assistant news director. He now helps to oversee a staff of more than 70 people in the Allentown, Reading, Easton, and Philadelphia newsrooms. He also works closely with the wfmz.com staff of producers and editors in providing round-the-clock coverage of news on the WFMZ website. But in all the years since he got his foot in the door as a photographer, Matt still enjoys picking up a camera from time to time and going out on a story.

Since he began his career with WFMZ, Matt has covered many stories of local, regional and national significance, including every presidential election since 1996. He traveled to Denver and St. Paul in 2008 and to Charlotte and Tampa in 2012 to cover the Democratic and Republican national conventions. Matt also covered the first inauguration of Barack Obama in 2009. In fact, Matt has been in Washington for the first inauguration of each of the last four presidents, starting with George H. W. Bush in 1989.

Matt also shares the honor with his coworkers at 69 News of being nominated for and winning several awards, including Mid-Atlantic Emmy, Associated Press, and Pa. Association of Broadcasters awards.

Matt represents WFMZ as a director on the boards of the National Association of Television Arts & Sciences' Mid-Atlantic Chapter, the Pennsylvania Associated Press Broadcasters Association and Crime Alert Berks County.

Prior to his start at WFMZ, Matt graduated from Antietam High School near Reading and from Temple University in Philadelphia with a degree in broadcast journalism. Ever since he was a kid growing up in Berks County, Matt had a passion for working in TV news. And it was at Temple that he got his first hands-on feel for the business as an intern with WTXF-TV and as an anchor for the school's news program -- Temple Update -- televised on cable throughout the Philadelphia region.

Matt makes it a priority to spend lots of time with his wife Lori and their daughter Madison. He also enjoys being with the rest of his family and friends; spoiling his niece Abigail and goddaughter Morgan; hanging out at the ballpark during a Fightin Phils game; and traveling to Florida to escape as much of the Pennsylvania winter as possible.

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