News Director Brad Rinehart manages the 69 News department. Since 1984, he has overseen the many changes at Channel 69 News, including the additions of 69 News Sunrise, 69 News at Noon, and the Berks Edition. Prior to serving as News Director, Brad worked as a producer and director at WFMZ-TV. Brad is a lifelong resident of the Lehigh Valley.
Now an Allentown resident, he grew up in Center Valley and attended the Southern Lehigh School District. He received a B.A. in American History and Literature from Brown University in Providence, RI where he graduated Magna Cum Laude and Phi Beta Kappa.