Winter businesses are hoping to heat up as the weather cools down, after a year that was slight on snow.
From boots, to boards, to just about anything that'll keep you warm.
"I might get snow pants for myself, stuff like that," Dan Leonard of Bucks County said.
Sales made on impending snow, or lack there of, can make or break a business like Pelican Pools in Quakertown.
"Big deal if there is snow on the ground. It is busy," Jim Dale of Pelican Pools in Quakertown said.
Aside from the pre-Halloween Mother Nature trick, the snow was low last year.
Ski resorts may have opened but manager of Buckman's Ski and Snowboard shop in Whitehall Twp., Lehigh Co., Matthew Chabot said that doesn't always translate into a ripe retail season.
"The mountains always have snow. But people are really motivated when there is snow on the ground," Chabot said.
Businesses saw a 20% sales drop last year.
"We have half a million dollars worth of leftover gear we have to move," Chabot said.
However, with a white forecast predicated this winter, those like Adam Drake and his crew are already heating up the season.
"Picked up new backpacks, new jackets for the little guy Liam here," the Center Valley dad of two said.
For businesses banked on snow, there's only one phrase leading into the season:
"We're hoping for a lot of snow," Chabot said.