Campbell's, Green Mountain to offer 'K-cup' soups for Keurig coffee brewers
Chicken Broth & Noodle among first flavors to be introduced next year
Campbell Soup Co. said it will start offering K-cup soup packs that can be made with Green Mountain's popular single-serve coffee machines.
The soups will come with a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables.
Campbell and Green Mountain said they'll launch three varieties next year, including Chicken Broth & Noodle.
"We expect this delicious Campbell's Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today," said Denise Morrison, Campbell's president and CEO.
Nutrition information wasn't immediately available, but the companies are calling the soup packs a "snack."
Green Mountain Coffee Roasters Inc. CEO Brian Kelley said in a release that the product marked a "first step" beyond beverages for the Keurig system.
"Campbell's is an iconic brand that shares our focus on harnessing innovation to delight consumers — making them an ideal partner as we take this first step beyond beverages for the Keurig system," Kelly said.
Morrison said the product represented a move into higher-growth areas for the company.
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