Hershey launching chocolate bar in Chinese cities

'Lancaster' is first new brand launched outside U.S. in company's history

Posted: 12:55 PM EDT May 21, 2013
Lancaster chocolate

The Hershey Company said it's launching a new chocolate bar in three Chinese cities next month, followed by a wider distribution next year.

The company said it will mark the first new brand it's launched outside the United States in its nearly 120-year history. The new candy brand will be called "Lancaster" and will be launched in the cities of Wuhan, Hangzhou and Chengdu in June.

The brand was created in the company's innovation labs and did very well in consumer testing, company officials said.

Hershey said China is a priority market and will play a big role in the company's goal of reaching $10 billion in worldwide net sales by 2017.