ALLENTOWN, Pa. - For today's kids, social media has added a whole new layer to the word "bully."
How can we help kids to treat each other and themselves with respect?
A Lehigh County musician has come up with a way to talk to kids in a language they can understand and he's taking his message to kids in the Lehigh Valley and beyond.
He is Nate Lombard, a graduate of Emmaus High School and Muhlenberg College.
These days he lives in New York City but he is bringing his program and his energy to the Lehigh Valley.
Watching him light up a room of kids, it's hard to imagine how someone wouldn't be moved by his message of hope.
Lombardi, or Natekid, as he's called, has created "The Groovy Project," a non-profit anti-bullying campaign.
Lombardi says we have to help kids at a young age to prevent bullying.
"So people are like 'what's the answer' and I think it's prevention and awareness at a young age as opposed to fixing the problem." says Lombardi.
We caught up with Lombardi when he appeared at the Swain School in Allentown to work with fourth graders.
He got the kids dancing, singing, and writing their own songs. But most importantly, he got them thinking.
Nate said, "And you can still show them on a trajectory, this is how it feels to lift someone up and this is what it feels like to be lifted up and be positive and use your voice in a positive way."
Together with a New York City production company, Nate hit social media with a music video promoting his message.
He said kids these days grow up with a screen and that's not always a good thing.
"What's it like being 13 and having this at your disposal your whole life?"
He said he encourages kids to put their screens away and make real relationships.
He said even he sometimes focuses on his cell phone instead of the person he's talking to.
"This is not how you have a conversation with somebody. I find myself doing it and I'm a grown man so if that's how I grew up, that's horrible," he said.
Nate said he's committed to bringing the Groovy Project to as many as kids as possible.
For more information, go to www.thegroovyprojects.com
Allentown, PA 18102