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Attractive & Fat ad spoofs Abercrombie & Fitch

Published: May 23 2013 01:54:54 PM EDT

Jes Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.

Abercrombie & Fitch spoof
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Liora K Photography

Jes Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.

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