ALLENTOWN, Pa. -

He says no one really knows if consumers will be opening up their wallets or tightening their belts this year, so how can small business owners cash in on customers this holiday season?

It was the topic of a recent article on Forbes.com by small business owner and columnist Gene Marks.

Gene stopped by 69 News at Sunrise to tell us more.

READ Gene's full article here - http://www.forbes.com/