ALLENTOWN, Pa. -

You see "how-to" videos on the internet all the time, but the pros say, when it comes to beauty, those videos could be dangerous.

Local hair industry expert Patrick McIvor is working to "keep beauty safe."

He sat down with WFMZ's Eve Tannery on 69 News on Sunrise to talk about his new initiative.

CLICK HERE to visit Patrick's facebook page