In the food fight that makes up the hyper competitive business of grocery stores bigger appears to be better.
This is a 95,000 square foot store," Chris Kinsley said.
This new Kinsley "Shop Rite" in Brodheadsville, Monroe County is something that's worthy of checking out.
There is a large cheese section, an olive bar, on site chef, organic natural foods, Kinelsy the GM and V.P. of the store told us.
Kinsley's grandfather Clayton started the business back in 1950. At one time the family had three stores. A 60,000 square foot site across the street closed making way for their new super size store that opened in August.
Chris says it's part of the recipe to compete with the likes of Wegmans, Weis and Giant.
We out grew it. The isles were to tight, the checkout tight. So much more product it's what our customers wanted.
And customers seem to be eating up the changes.
"Occasionally I went to Weis across the street and I found it a lot more spacious," shopper David Haring said.
But did say he changed his tune after the new store opened.
"This is so modern and new it's beautiful, " Mary Ann Moroch, who shops here twice a week said.
While the Kinsely's are moving forward they're not forgetting the past. A 1926 Model T Ford displayed in the stores front is real and up until recently was in Chris Kinsely's garage.
Customers will also come face to face with an antique crib, old peanut machines, cash registers and scales. Things collected through 60 plus years of doing business.
"Customer would come in and say 'can we display in your store?' It just grew over the years," Chris said.
The produce isn't the only green in the store as energy efficient materials were used in construction, which includes electric car charging stations.
"If Clayton were alive what would he say?" we asked Chris.
"We always talk about that. There were warehouses they dealt with that weren't this big," Chris answered.
Oh how times have changed.