It weighs 15 tons and is bright pink and many are hoping it drives the message of breast cancer awareness home to women who can and cannot afford screening.

The pink ready-mix truck is garnering lots of attention.

And at Berks Products, the man in the pink shirt gets to drive it.

The other 30 trucks in our Ontelaunee fleet are yellow, said Bob Fidler, driver. I happen to be the lucky guy to drive the bright pink one.

The truck was parked outside Saint Joseph Medical Center in Bern Township, Berks County Monday afternoon, but it's not just for show.

It's a working truck.

The macho man out on the construction jobs with their dirty work boots, said Fidler, you know, it's a not a normal color you would see on a construction site. So, it definitely gets a lot of attention.

Fidler said there's a lot of looks when he is behind this wheel.

But he said he is more than happy to be the driver of this pink truck because he lost his mother-in-law to breast cancer.

But the majority of the guys, said Fidler, when they know what it's for, everybody's really okay with it. In fact, they think it's a great idea.

At the ribbon cutting, breast cancer survivors stood by, well aware of the importance of testing and screening.

The first time I found breast cancer was through self examination and the second occurrence was detected by a mammogram, said Arla Murray, two-time breast cancer survivor.

The women want other women to know what they learned.

And Berks Products has pledged to donate a percentage of every yard of concrete delivered in the pink truck.

It's through fund raisers like this that allow more women to be screened, said Murray.

It was our company's idea to do this along with Saint Joe's Hospital, said Fidler. Definitely gets the attention that they're looking for.

Fidler said he'll be showing off his work truck for about a year.

The looks and the mouths dropping open and everything from wow a pink cement truck, said Fidler. I can just read their lips. It's just fun to drive around all day and read people's lips and look at their faces.

And maybe one of those people will get the test she needs.