Alvernia University changes nickname to 'Golden Wolves'

READING, Pa. - Alvernia University's quest to come up with a new nickname is over. The school announced Thursday that it has chosen Golden Wolves for its new nickname, replacing Crusaders.

"What is most extraordinary about this announcement is the overwhelming support and consensus that emerged from across the university community regarding the selection of the new nickname," said Thomas F. Flynn, Alvernia's president. "Throughout this very inclusive process, the university community consistently emphasized the importance of having our new nickname be directly connected to our distinctive Franciscan heritage."

The new name stems from the Wolf of Gubbio story, in which St. Francis of Assisi tamed a wolf that had been terrorizing the city in the early 13th Century. The story symbolizes the power of peacemaking, according to the university, which noted that adding "golden" to the name represents excellence and highlights one of the university’s traditional colors of gold and maroon. Alvernia’s initials, AU, are also the scientific symbol for gold.

Work is now underway to tie the nickname in to a new visual identity, which will be unveiled in August, and a new mascot, which will be introduced prior to homecoming in October.

Alvernia announced plans in March to drop its Crusaders nickname with the goal of choosing a new name that reflected the university's Franciscan heritage.

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