Bass Pro Shops, Cabela's officially combine companies

Customers promised 'best-of-the-best' experience

SPRINGFIELD, Mo. - The merger of two of the outdoor industry's largest retailers is now official.

Bass Pro Shops and Cabela's announced Monday that they have officially joined forces "with a vision to become North America's premier outdoor and conservation company."

"We are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts," said Johnny Morris, Bass Pro Shops' founder and CEO.

Bass Pro's $4.2 billion acquisition of Cabela's has been in the works for nearly a year, with the Federal Trade Commission signing off on the deal in July.

"As we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela's by creating a 'best-of-the-best' experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect," Morris said.

Bass Pro, headquartered in Springfield, Missouri, has 100 stores across North America, with its sole Pennsylvania location near Harrisburg; Cabela's, based in Sydney, Nebraska, has 85 stores in the United States and Canada, with its largest being located off Interstate 78 in Berks County, near Hamburg.

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