Berks runs on Dunkin': New store opens; another being built

Store also planned for Route 61 in Muhlenberg

READING, Pa. - From one end of Route 12 to the other, the Dunkin' Donuts boom in Berks County continues.

The chain's newest restaurant in Berks opened this week at 1350 Carbon Street, at the intersection with the Warren Street Bypass/Route 12, in northwest Reading.

And the restaurant has reason to celebrate. Developers had to clear a few hurdles with the city in its plans to build on the site. Members of the city's planning commission had voiced their concerns about customers safely exiting and entering the bypass.

The northwest Reading restaurant is one of about two dozen Dunkin' Donuts in Berks County, with new stores having recently opened on Penn Street in downtown Reading and on Route 222 north of Kutztown. At least two more are being built or planned.

One of the restaurants under construction is on the stretch of Route 12 that's known as Pricetown Road, between Antietam Road and Mount Laurel Avenue, in Alsace Township.

That Dunkin' Donuts, while still taking shape, is already working to fill full-time and part-time positions.

Dunkin' is also proposing a restaurant on Route 61, between Bellevue and Reading Crest avenues, in Muhlenberg Township.

Some residents of the nearby Heritage Place development have expressed their concerns to township officials about a potential increase of noise and traffic created by the restaurant.

Dunkin' Donuts' expansion in Berks comes as the company considers dropping the second part of its name. The shorter "Dunkin'" is being tested at a location in Pasadena, California.

The Canton, Massachusetts-based company has also been testing a smaller menu as a way of making the restaurants easier to run for franchisees. Too many different types of coffee syrups, sandwich breads and other items, according to CEO Nigel Travis, make it harder on employees.

For the three months ended September 30, Dunkin' reported that revenue rose to $224.2 million from $207.1 million. That beat the $213.8 million that analysts polled by Zacks Investment Research were looking for.

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