Eagles, Steelers fans represent their teams in Berks

Local businesses cashing in on NFL playoff fever

SINKING SPRING, Pa. - If you bleed green or gold, this is your weekend.

The Philadelphia Eagles and the Pittsburgh Steelers are in the playoffs, and businesses in Berks County are going deep.

For example, the Lebanon bologna football, found year-round at Dietrich's Meats in Greenwich Township, is a great catch for football fans.

"It's something unique. It's different," said owner Verna Dietrich. "They don't get it just because of the game, but they have their Super Bowl parties."

At Dutch-Maid Bakery in Muhlenberg Township, manager Eddie Johnson hopes his customers have Super Bowl aspirations.

"What we have here is Steelers and Eagles cake, mostly," said Johnson.

"I actually, ultimately, I'd like to see the Pittsburgh Steelers and the Philadelphia Eagles meet each other in the Super Bowl," Johnson continued. "That'd be awesome. Big Pennsylvania Super Bowl."

He just might get one, but both teams first have to win this weekend and next. Fans are ready for kickoff, with Beverly Hills Tavern in Spring Township devoted to the Steelers crowd.

"I got mixed emotions," said Beverly Hills manager Denise Woodworth, an Eagles fan. "For business? Go Steelers. For personal reasons? Go Eagles."

While that is a Steelers venue, many Eagles fans flock to Jimmy G's Railroad House in Sinking Spring.

"[We] plan on having a lot of Eagles fans," said manager Adam Buchman. "Hopefully watch the Eagles win, should win. It's going to be a big game, close. It's going to be tough, though."

The Eagles host the Atlanta Falcons on Saturday at 4:35 p.m. on NBC, while the Steelers host the Jacksonville Jaguars on Sunday at 1:05 p.m. on CBS.

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