Berks steak brand lands coveted Twitter verification

Steak-umm brand launched campaign 4 months ago

READING, Pa. - A Berks County-based frozen sliced steak brand has achieved success in its months-long campaign to become verified on Twitter.

Steak-umm, owned by Reading-based Quaker Maid Meats, launched a campaign nearly four months ago to become verified on the social media platform Twitter, employing bizarre absurdist jokes alongside doctored images and videos.

"The whole idea was, let's create this community," said Jesse Bender, account director for the company.

Twitter verification comes via a blue check mark granted to various companies and celebrities on the platform.

Steak-umm's Twitter account confirmed Monday that the brand's profile was now verified.

"We've been trying and trying and trying, four or five times, to try and get their attention," Bender said. "Finally, we were able to break through."

The campaign was coordinated by Nathan Allebach, who has amassed an audience of more than 13,000 followers on Steak-umm's Twitter profile.

"My friends and family have joked for years that I would start a cult one day," Allebach said in a post on his personal Twitter page. "I just never knew it would actually happen, especially under the banner of a sentient beef."

Allebach, the social media coordinator for Montgomery County-based Allebach Communications, said the team was "beefstorming" ideas for how to move forward post-verification, including a possible celebratory event in Philadelphia on National Cheesesteak Day, March 24.

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