Giant launches 'Bag Hunger' campaign with one-day give

Customers can donate at registers thru March 11

MAXATAWNY TWP., Pa. - Giant Food Stores is giving back to the community. Now, the company is asking its customers to help, as well.

Giant launched its hunger-relief campaign, "Bag Hunger," with a one-day give at more than two dozen of its stores around the region on Friday. The company presented gift cards worth $5,000 each to 31 food banks in Pennsylvania and Maryland.

69 News was at the Giant in Maxatawny Township, where store officials presented the Friend Inc. Food Pantry with a $5,000 gift card. The Kutztown-based social services agency operates a client-choice food pantry for individuals and families living in northeastern Berks County.

Also benefiting from the one-day give is The Kennedy House, which operates a food pantry and soup kitchen in south Reading.

"During this time of the year when donations aren't as robust, we wanted to make sure that our food bank partners could immediately restock their shelves with the basics," said Tom Lenkevich, Giant's president. "This Giant one-day give kicks off our Bag Hunger in-store donation campaign, where our customers and associates donate so generously to help our neighbors in need."

Starting Sunday and continuing through March 11, Giant customers can donate to their local food bank at any of the stores' checkout lanes.

During last fall's "Bag Hunger" campaign, $550,888 was raised to support food banks in four states.

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