Jersey Mike's Subs opens first sandwich shop in Berks

'We are so excited to be joining the community'

MUHLENBERG TWP., Pa. - A taste the Jersey Shore has known for decades can now be found in Berks County.

Jersey Mike's Subs opened its first sandwich shop in Berks County on Wednesday. It's located at 3225 North Fifth Street Highway in Muhlenberg Township, in the Plaza 222 shopping center.

Franchise owner Gerrit Curran is celebrating the opening now through Sunday by holding a fundraiser in support of Muhlenberg Township Athletic Association.

"We are so excited to be joining the community and to be able to partner with the Muhlenberg Township Athletic Association for our grand opening," Curran said.

The store has circulated 7,500 coupons around the area, offering a free regular sub for a minimum donation of $2 to the MTAA.

"Athletics play such an integral role in youth development and the MTAA does such an impressive job of rallying the community together around sport," said Curran. "Fundraisers such as this will help offset the elevated cost of recreational sports and equipment and hopefully make it more accessible to those who would not otherwise have access."

Jersey Mike's said its stores across the country have raised more than $28 million for charities in their communities since 2010.

The company has come a long way since opening its first shop in the seaside town of Point Pleasant, New Jersey in 1956. It now has more than 1,500 locations open or under development across the country, offering customers fresh subs that are topped off with "the juice" -- a unique blend of red wine vinegar and olive oil.

The Muhlenberg location is open seven days a week, from 10 a.m. until 9 p.m.

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