Royals to announce affiliation with Flyers

Reading to become ECHL affiliate of Philadelphia

READING, Pa. - The Reading Royals will hold a news conference at 11 a.m. next Wednesday to announce an affiliation between the ECHL team and the Philadelphia Flyers of the NHL.

Drew Bell, the Royals' president; Larry Courville, the team's head coach; and Mark Wallace, vice president of sales and marketing, will be present for the announcement at the Santander Arena.

The Flyers will be represented by Paul Holmgren, the team's president; Shawn Tilger, chief operating officer of business operations; and Barry Hanrahan, assistant general manager.

The Royals will also announce several new marketing and ticket programs for the 2014-15 ECHL season.

The Royals are currently affiliated with the NHL's Washington Capitals and the AHL's Hershey Bears.

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