MUHLENBERG TWP., Pa. - Classic is cliché, but it's worked for a long time. Schell's Miniature Golf and Restaurant is celebrating 65 years in business in Berks County.
"We hear from our regulars that they don't want change. They enjoy what we have," said manager Scott Schell. "A lot of people have had their first date here and end up getting married. We hear a lot of that from customers. It's neat to hear that over the years."
It began in 1952 with Scott's father, Paul Schell.
"I just had hot dogs and root beer to start with," said Paul Schell.
Even in retirement, he still keeps an eye on everybody.
"I check in almost every morning," said Paul Schell. "Just can't keep away."
Paul Schell's fingerprints are so engrained in his business, they're part of its DNA. The BBQ recipe they use is the recipe from his late wife, and the 27-hole miniature golf course was designed by Paul Schell himself.
"Makes you feel good that it's lasted this long and still keeps going," he said.
On Tuesday and Wednesday, Schell's is celebrating its big anniversary with some throwback prices on original menu items and on a round of mini golf.
Through recessions and rough winters, the sun has not set on a lifetime worth of summer memories in Berks County.
Schell's is located at 4625 Fifth Street Highway in Muhlenberg Township.
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