Subway debuts first new-format restaurant in Berks

'We're giving our guests more of what they love'

LOWER HEIDELBERG TWP., Pa. - Subway is giving its customers in Berks County a taste of the restaurant chain's new format.

The company on Friday unveiled its "fresh forward" design at the Subway in the Sinking Spring Plaza on Penn Avenue in Lower Heidelberg Township.

It's one of the first stores in Pennsylvania to feature the new look, which includes a "bold and playful décor," new menu options and a flexible, comfortable environment for dine-in or takeout, the company said.

"We're giving our guests more of what they love about Subway, like highlighting our fresh baked bread, cookies and some of our veggies in modern displays, while providing them with modern features that they have not yet seen from us, like self-ordering kiosks and new ingredients," said David Wike, the franchise owner.

Also, the restaurant in Lower Heidelberg now features Wi-Fi, USB charging ports, and a designated area for picking up items pre-ordered on the Subway app.

"I am excited to be reopening my second Subway here in Sinking Spring," Wike said. "I have been here in Sinking Spring for five years and currently employ over 20 people in the Reading area and looking forward to many more years to come."

The changes will take place as stores across the country are remodeled and new ones are built, with between 3,000 and 5,000 stores around the world featuring the new look before the end of the year.

Subway announced in July its plans to update the look of its stores, the first major revamp since the early 2000s.

Don Fertman, Subway's chief development officer, said the current "Tuscany" design was intended, in part, to reflect the Italian heritage of founder Fred DeLuca, who died in 2015. His sister, Suzanne Greco, is now CEO of the privately held company.

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