VF Outlet celebrates opening of new store in West Reading

Move part of complex's $70M redevelopment

WEST READING, Pa. - A well-known store is settling into its new spot and celebrating.

The VF Outlet is holding a grand opening celebration all weekend.

The store recently completed its move from the Blue and Red buildings at the VF Outlet Center complex in Wyomissing. The outlet is in the former Designers Place building on the West Reading side of the property.

"It is a little more compact. It will make it easier for people to walk through," said shopper Shirley Landes of Richland, Lebanon County. "It's really nice. I mean, I think this is going to be a nice asset to the area."

The store will offer special discounts all weekend.

The move is part of a $70-million plan to revitalize the outlet complex, which has been renamed "The Knitting Mills."

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