EASTON, Pa. - Creativity has been Crayola's game for more than a century.
Now the company is thinking outside the crayon box with a new expansion at 30 Centre Square in downtown Easton.
"One hundred ten years ago, Crayola started on the banks of the Bushkill Creek, and we didn't realize it would blossom into a phenomenal art center,"said Mayor Sal Panto, D-Easton.
The biggest blossom for the Crayola Factory is yet to come.
"Crayola is all about color. It's all about magical creativity and self-expression, and we are going to blend that uniquely with what Crayola can do, along with just amazing fun with good times for kids and their families," said Vicky Lozano, Crayola's vice president of corporate strategy.
For the last few months, Crayola has been revamping its facility off Easton's Centre Square to include clever ways to engage creative minds.
Crayola is putting the finishing touches on several stations that will allow kids and their families to create a custom experience, from the pages they color to the crayons they use.
The new, four-story Crayola Experience will also include stations to make jewelry and kookie creatures with Model Magic.
Not only is Crayola relying on it's tried and true treasures, it's also turning to digital entertainment for kids who visit.
If you would like to check out these and the other new creative attractions, the new Crayola Experience will open Memorial Day. Crayola said it will be a busy, but colorful weekend.
Allentown, PA 18102