Inside Your Town

Car dealership sponsors Whitehall-Coplay school vehicle

WHITEHALL TWP., Pa. - At Monday's school board meeting, the Whitehall-Coplay school board unanimously approved a contract with a local car dealership to utilize one of its vehicles in exchange for advertising.

The car, provided and furbished by Brown Daub Dodge, Chrysler, Jeep, will be used by Bob Hartman of the school district's athletic department during routine travel.

According to district Superintendent John Corby, confusion over the source of the car and reasoning behind its sponsorship had spread in the community.

"There's a lot of misinformation going around the district," he said. "It's a great trade-off for the district."

The deal, which will run through the end of the current school year with the potential for renewal, not only covers the cost of the vehicle itself but also the mileage and related travel costs.

"Big advantage for the district is we don't have to pay for the vehicle, for mileage," he said.

Currently the vehicle in use is a Ford Escape, but according to Corby that may soon change."You might see Mr. Hartman driving a different car in a few weeks" he said.

Corby compared the current deal to various other forms of sponsorship currently utilized by the school district.

"We do advertise through athletic events, putting signage on the fences, half-time announcements and so on," said Corby. "In exchange for advertising they give us free usage of their products."

In other business the board also moved to renew its contract with solicitor Fox Rothschild LLC for the 2014-15 school year for annual and hourly rates of $19,500 and $185, respectively.

The school board also unanimously approved to again cover half of the tuition for students seeking to participate in a summer learning program at the Lehigh Career and Technical Institute.

The 2014 Fun Camp, run by LCTI, features weeklong learning activities ranging from culinary arts to computer maintenance to digital photography for fifth- through eighth-graders looking to carry their learning opportunities into the summer.

"Everyone knows LCTI is a first-class institution," he said. "Kids succeed there. We believe in it"
According to Superintendent John Corby the summer camp allows for over a hundred district students to broaden their horizons. The 30 different programs offered, according to LCTI's website, offer students the opportunity to "explore their dreams [and] to think about their future and what gets them going."
The camp is available to all students within commuting distance of the institute, located on 4500 Education Park Drive in Schnecksville, Pennsylvania.
Half of the full cost of admission, which ranges from 142 to 296 dollars depending on the session and length, will now be covered by the Whitehall-Coplay school district. Students not in the Whitehall-Coplay school district must pay the full price of admission.

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