Lehigh Valley

Carmelcorn Shop in Easton up for sale

Owner looking for right person to buy business

Carmelcorn Shop in Easton up for sale; video report by WFMZ's Will Lewis

EASTON, Pa. - The Carmelcorn Shop has been a staple in Easton since 1931, and the owner said it's time for a new generation to keep the shop going, but she won't sell to just anyone.

Since her announcement of the sale, Sia Bassil said some customers have been happy for her and others are disappointed.

Bassil has run the business for the last 20 years, but won't leave until she finds the right person to take over the store, which has been open since 1931.

"I started in '77 when I was in high school. It will be 39 years," said Bassil.

And just like Willy Wonka, the iconic chocolate-maker from the 70s, it's time for her to find a buyer, or let's say a Charlie of her own.

"A lot of people suggested I do that," said Bassil, "put a golden ticket out there, let someone find it and that will be the right person."

Bassil said she's not going to do that because the buyer has to be the right person to carry on one of the sweetest places in Easton.

"Great personality, dedicated hard worker," added Bassil. "That's what you need to keep this place going."

It's the same attitude she has shown over the years.

"I have a sweet tooth. I like popcorn, and you always get good service and it's quality," said John Todaro, from Bethlehem Township, Northampton County.

Map: The Carmelcorn Shop

"It's the only game in town," added Bob Miles, another customer in the store. "It's where you come to get popcorn and good chocolate."

Bassil is selling the shop to spend more time with her family and to travel, but she said until she finds the right buyer, she'll keep serving up those confectionery treats and talking with all her customers.

"People started calling me 'Carmelcorn.' They just go, 'Hey, Carmelcorn,' but it's nice. It's good," said Bassil. "That's going to be the hardest thing for me is missing my customers."

There was a rumor the business was going to close, but Bassil said she will be open.
If it takes a little longer to sell, she may cut her hours, but she's not closing.


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