Lehigh Valley

City Center opens 2nd pop-up shop in Allentown

VIDEO: New pop-up store in City...

ALLENTOWN, Pa. - City Center Investment Corporation has opened a second pop-up shop in downtown Allentown.

Stores in this mold are meant to come and go. 

"It's temporary. It can be a day, it could be a week, it could be a month," said Jill Wheeler, VP of Sales and Marketing for City Center.

The company recently started leasing pop-up space for stores to try out downtown Allentown.

City Center calls the shops "chameleons". 

"What's sitting in that store can be anything. We've even talked to restaurants or different breweries that want to do some sort of pop-ups," Wheeler said. "There's really no limitation what a pop-up can provide." 

Token 249 is now occupying the space right next door to Two City Center. 

"It opened this past Thursday," said Katy Molinaro, who works at the shop. "We plan to be here through at least Christmas."

They sell a mix of different gifts, like cards, jewelry and prints of art.

The owner, Inger Olsen, has two other shops in Easton. 

"She loves that she can just throw up a shop real fast and you know, test it out," said Molinaro. 

Sometimes, apparently, a pop-up can become permanent. 

A store called "The Perfect Fit Resale Boutique" leased space in September from City Center. 

"It's not a pop-up anymore," said Heidi Lennick, the manager of the store.  

They planned to be there 30 days. 

"It was so successful that people were begging us to stay open," she said. 

The store is run by the YWCA, which has a program called "The Perfect Fit For Working Women" that provides interview clothing for lower-income women entering the workforce. 

Some of the clothes donated to the YWCA weren't a good fit for the program, so they decided to try reselling them. 

"We wanted to dip our toes in the water and see if it would be successful, and if it wasn't successful we haven't invested a lot in it," said Lennick, who is also the program director at the YWCA. 

Luckily for them, the store has been successful. 

"This was something that was worth staying 'popped up'," said Lennick.

The proceeds from sales at the store go back into the YWCA program. 


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