Lehigh Valley

City Center to buy Allentown's Croc Rock

VIDEO City Center to buy Allentown's...

ALLENTOWN, Pa. - An Allentown landmark has a date with the wrecking ball.

City Center officials said Croc Rock will be torn down to make way for a commercial and residential building.

This will be the 10th building for JB Reilly's City Center, and the fourth residential project, only this one aims to put back some of the history lost on Hamilton.

"We are looking at starting demolition starting as early as the end of August of 2017 and we plan on starting construction of the new building come November 2017," said project manager Robert DiLorenzo.

In the early 2000s, Croc Rock served as one of the premiere concert venues in the Valley pulling in big names like Great White, Snoop Dogg and even Taylor Swift.

But in 2013, Croc Rock lost its liquor license and business fell off.

City Center officials say they entered into an agreement of sale with Joe Clark to purchase the club and put up a six-story building in its place.

It will be commercial on the first floor, and residential on the upper five floors, but the design will set it apart from the other City Center projects.

"Historic white brick, the Mandsard roofs and the dormers that it creates a unique and different place for people to live" said Jane Heft, vice president design director at City Center.

Heft said the building design was inspired by the historic Hotel Allen in Allentown, and will put back some of the historic feel lost in downtown over the years.

"That artsy, historic feeling, and it is right on the edge of the arts district so I think that is really going to be a plus for the area," said Heft.

City Center officials say they expect the deal to be finalized soon and hope to have the yet un-named building completed in a year.

69 News spoke with current owner Joe Clark, who said he did not want to disclose the specifics of the deal.

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