Lehigh Valley

Crayola to color outside state lines, open 'experience' in Orlando

Crayola to color outside state lines, open new 'experience'

EASTON, Pa. - One of our region's most well-known companies is making plans to color outside state lines.

Northampton County-based Crayola is opening a new attraction in Orlando, Florida. The 70,000 square foot store will have 25 attractions and be home to the largest collection of Crayola products in the world.

The announcement may have some other cities green with envy, but Mike Perry, Crayola's CEO, said Orlando is the perfect place for the next Crayola Experience.

"The brand, at its heart, is about helping kids to express their own creativity," said Perry. "Our mission is simply to spark the creative spirit of a child."

The store will be located at the Florida Mall. The mall's representatives said the expansion makes sense because Orlando is one of the nation's top family destinations.

"Crayola Experience is a natural fit for The Florida Mall and our strong family and tourist customer base," said Brian Hanson, the mall's general manager.

Some said they can't wait to visit the new location while vacationing in Orlando.

"We try to go to Universal or one of those things, Sea World or whatever," said Debbie Procopio, while visiting with her grandson. "Do something different each time we are down for a week."

Others said they aren't so sure they'll cancel their plans with Mickey Mouse.

"Probably not, because to get the grandkids down to [Walt] Disney [World]," said Joan Vican. "I would rather take them to Disney."

There will be 25 attractions in the Orlando location, some similar to what visitors already enjoy in Easton, like Wrap It Up and Art Alive.

Perry said some of the attractions created in Florida will make their way to Easton.

"So that will be a refresher for this facility," added Perry. "So, a lot of new attractions will be here in the Easton facility as a result of that." 

The Orlando location is scheduled to open in the summer of 2015.

The Florida Mall's owner, Simon, also owns the Lehigh Valley Mall in Whitehall Township, Lehigh County, and the Philadelphia Premium Outlets near Pottstown, Montgomery County.

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