Lehigh Valley

Discover Lehigh Valley president announces retirement

A marketing organization that promotes tourism in Lehigh and Northampton counties will be losing its president at the end of the year. 

Michael Stershic announced his retirement Tuesday after 14 years as the president of Discover Lehigh Valley. 

"I have also been fortunate to work alongside incredible colleagues who strive to fulfill our mission every day, helping to promote our wonderful downtowns, attractions, festivals, venues, restaurants and sporting events that drive tourism and investment in our region," Stershic said. 

The board of directors has designated a search committee to begin looking for its next president to allow for a seamless transition.

“His leadership has helped to drive tremendous growth and visibility for the region and Discover Lehigh Valley, and we are grateful to him for his passion, dedication and support. We wish him the best and congratulate him on his well-deserved retirement,” said Kassie Hilgert, president and chief executive officer of ArtsQuest and chairwoman of Discover Lehigh Valley’s board of directors.


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