BETHLEHEM, Pa. - If music is the star of Musikfest, then the food is the backup singer.
"We see Musikfest as a platform to launch ourselves in the Lehigh Valley," Dan Falco said.
Falco represents the soon to be open Bethlehem Sausage Works, a family owned New Jersey company that's moving into the Lehigh Valley. The company plans to sample their signature sausage during the 10 day event.
"To have Musikfest rolling up the same time we are ready to launch is perfect to reach tons of people," Falco said.
Mark Demko of ArtsQuest, says the festival has become a stage not just for new musical acts but for new food vendors too.
"We see more and more business reaching out to us every year. They know the role Musikfest has in the community, and how is provides an opportunity to create and spread awareness of brand," Demko remarked.
So the big question, at least for BSW, is the taste test, which starts Friday.
Allentown, PA 18102