Lehigh Valley

Sports complex may play ball with advertisers

Ads could raise money to buy lights

PALMER TWP. Pa. - Advertising banners may start popping up at baseball fields in the Palmer Athletic Complex.

Such signs are currently not permitted by the township but that may change. The idea originated with the Palmer recreation board which is looking for ways to raise funds to install lights at some fields, said Dan McKinney, the township's director of parks and recreation.

At a meeting Monday night, the supervisors said they were in favor of the idea but wanted more specifics before making a formal decision.

Supervisor Robert Smith said signs should not be put in all fields but "ones that don't have a neighborhood."

The most likely candidate would "probably be the Palmer (Athletic) Complex," between the Charles Chrin Community Center and the Palmer Elementary School.

Supervisor Jeffrey Young said the signs "can be nice" but only if "they are regulated in a stringent way." Without strict rules, he said, the fields could become emblazoned with neon signs.

Chairman David Colver said he liked the idea and asked McKinney to come back with details, including how many signs, the size and the cost.

"Bring it back to us and we'll see if we can change the sign ordinance," Colver said.

The supervisors also gave conditional use approval to a proposed hookah retail store, called the Mellow Lounge. It was unclear if the conditions, which involve adherence to parking space requirements and a maximum space requirement, can be met.

Ken Janowicz, who owns the Mellow Lounge in downtown Easton, had planned on opening a lounge in Palmer but dropped the idea and proposed to open just a retail store. Janowicz did not attend the meeting.


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Allentown, PA 18102

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