After four decades, a staple on Penn Avenue in West Reading is going out of business.
The owner of Bridal Fashions said she feels like the time is right to step down.
Adeline Schmehl said the decision to close was hard because she's kept busy and had great customers.
She's seen a lot of changes in the wedding industry since her business opened in 1972.
She even remembers helping women from multiple generations of the same family prepare for their wedding day.
"Oh my God. Tons and tons of weddings," said Schmehl. "And they were so nice and they all wrote me beautiful letters, all thanking me and telling me how beautiful everything was."
Schmehl said her fussy staff helped make sure things looked as good as possible.