Despite increased awareness during the holiday season, police said some in Berks County are still ignoring their repeated warnings to "drive sober or get pulled over."
Ten people in Berks County were processed for driving under the influence just this past Friday and Saturday night, police said.
With New Year's Eve quickly approaching, the weekend arrests prompted police to issue another reminder about the dangers of drinking and driving.
Police said they will be out in force throughout Berks County as part of an aggressive enforcement campaign, dubbed "Drive Sober or Get Pulled Over."
"You'll see us making lots of stops during this highly visible enforcement period and if we suspect anyone is driving while intoxicated, officers will show zero tolerance for drunk driving," said Ofc. David Bentz, Exeter Twp. Police Dept. and Berks County coordinator for the North Central Regional DUI Enforcement Program.
Nationally, in the Decembers between 2007 and 2011, 4,169 people were killed in crashes that involved drivers with blood alcohol levels of .08 or higher, police said.
"This holiday, we will show zero tolerance for drunk drivers on the road," Bentz said. "If you choose to drive drunk, we will see you, we will stop you, and you will be arrested."
If you have been drinking, do not drive, said police, adding that you should call a taxi, phone a sober friend or family member, use public transportation or take the "Late Night Loop."