The Reading Royals are going high-tech and promising the ice hockey team's fans a bigger and better view.
The team pulled the wraps off a custom video display system that will be installed above the rink inside the Santander Arena and at both end-zones. The new addition is set to make the fan experience more energized and interactive.
"We want to put a good product on the ice and we want to make sure that they're well entertained and enjoy when they see a hockey game," said Jack Gulati, the owner of the Reading Royals.
Gulati said the state-of-the-art Daktronics scoreboard system is the biggest investment made to the arena and Royals hockey since their beginning. The center-ice display will feature a four-sided high-definition LED video board with a digital circular ribbon beneath it.
"I'm excited!" said Kimberly Westley, a fan of the team. "It should be a lot better than the old school board, I mean we'll get to see video replays!"
In the past few months, the Royals have announced a host of new marketing strategies to attract more kids and families to the game. In June, the team affiliated with the Philadelphia Flyers and formed a partnership with the Lehigh Valley Phantoms.
"This is beyond the Royals and the Royals hockey team. This is more of a Berks County team we're trying to build here," said Drew Bell, team president.
Across the street from the arena, the brand new DoubleTree Hotel is taking shape. The team said it's an exciting time for the city, and it's working hard to bring more people downtown to a game.
"It's great, I just can't wait for the season to start," said Bradley Frymoyer, a season ticket holder. "We need to get this building going and get more people involved."
The team said the new video display system, which will also include a digital board at each end zone, will be installed and ready to go for the first home game.
The Royals will begin the 2014-15 season on the road this year, and their first game in Reading is set for Sat., Oct. 25.