The Reading Royals will hold a news conference at 11 a.m. next Wednesday to announce an affiliation between the ECHL team and the Philadelphia Flyers of the NHL.
Drew Bell, the Royals' president; Larry Courville, the team's head coach; and Mark Wallace, vice president of sales and marketing, will be present for the announcement at the Santander Arena.
The Flyers will be represented by Paul Holmgren, the team's president; Shawn Tilger, chief operating officer of business operations; and Barry Hanrahan, assistant general manager.
The Royals will also announce several new marketing and ticket programs for the 2014-15 ECHL season.
The Royals are currently affiliated with the NHL's Washington Capitals and the AHL's Hershey Bears.