It was an all-day shopping frenzy at stores throughout Berks County.
Doors at Kmart in Cumru Twp. opened at 6 a.m. Thursday and the store plans to stay open for 41 straight hours.
About 200 were waiting in line before the doors opened, store officials said.
"The lines were here for doorbusters such as tables, such as televisions. Games were very popular," said Chuck Salvitti, Kmart general store manager.
Officials say outstanding sales from last year's black Friday led them to go for the 6 o'clock start time this year on Thanksgiving.
"The business was just more than we expected, and it seems to be the trend now," Salvitti said.
The move doesn't come without some controversy, but it was hard to find any shoppers complaining.
"I feel bad for the people that are having to work while there here, but it's convenient for me to be able to come out and be able to pop in whenever," said Virginia Dodge from Reading.
VF Outlets opened at 6 p.m.
Kohl's, Target and Best Buy opened at 8 p.m.
The Berkshire Mall opened its doors as well. Sears opened at 8 p.m. where anxious bargain hunters got their hands on their favorite items.
"Most people would be at home eating Thanksgiving dinner right now. We ate early so we could do this. Anything to get the good bargains," said Patricia Keyser of Birdsboro.
Many shoppers said they've heard the controversy about stores opening up earlier, but some say tough times require some changes.
"I mean, if there's good deals to be had... the way the economy is now, the more money you can save the better," said Steve Knoll of Laureldale.