Believe it or not, Santa Claus will soon be coming to town.

Planning for Reading's annual holiday parade, which will usher the jolly old elf down Penn Street, is already well underway.

The Reading Downtown Improvement District has announced the parade's theme to be "A Storybook Holiday."

The DID is seeking applications from bands, civic groups, schools and other organizations that wish to participate in the parade, which will step off from 11th and Penn streets at 9 a.m. on November 19.

Participants are encouraged to embrace the parade's theme by selecting their favorite holiday storybook and putting their creative energies to work.

The deadline to submit the parade application is October 27.