The production is slick. The imagery: ominous.
The Islamic State in Iraq and Syria is out with a new video from its Al Hayat Media Center. ISIS also produced the videos of the beheadings of two American journalists and a British aid worker.
It took nearly a week, but this appears to be the terror group's response to President Barack Obama's speech in which he said the U.S. objective in expanded airstrikes would be to "degrade, and ultimately destroy" ISIS.
The president is expected to speak Tuesday about the U.S. strategy for combating ISIS, which also calls itself the "Islamic State."
The 52-second video plays much like a trailer for an action-adventure movie.
There are plenty of slow-motion explosions, and flames are shown engulfing American troops.
There are cameos from President George W. Bush and his "Mission Accomplished" banner, along with plenty of menacing fighters with masks over their faces, ready to execute civilians.
The producers even toss in a clip from Obama at the White House: "American combat troops will not be returning to fight in Iraq," he says.
A lingering explosion puts an exclamation point on the whole thing.
And then the logo, fit for a Hollywood blockbuster: "Flames of War -- fighting has just begun ... Coming soon."
The video fades to black.
An ISIS magazine
Named after a town in northern Syria, Dabiq magazine publishes stories portending a battle between Islam and the West. It has portrayed Obama and Republican Sen. John McCain of Arizona as "crusaders" who will "bring about the complete collapse of the modern American empire."
It also carries images evoking apocalyptic battles between the Sunni extremist group's fighters and the rest of the world, including American soldiers enveloped in flames.
ISIS is taking a page from the playbook of al-Qaida, a former ally that has praised and advocated terrorist attacks in its glossy magazine, Inspire.
But experts say the terrorist groups don't appear have the same propaganda goals.
Inspire focuses more on practical advice for terrorists planning attacks, publishing guides on how to make bombs and get them onto planes.
Dabiq is a vehicle intended to spark desire in its readers to join and fight with ISIS, said Seth Jones, a security analyst at the RAND Corporation.