TREXLERTOWN, Pa. -

Three of the Lehigh Valley's biggest names in sports have been challnged to participate in the "Ice Bucket Challenge" to raise money for children's programs at Valley Preferred Cycling Center in Trexlertown.

The challenge has been made by Olympic gold medalist Marty Nothstein, the cycling center's executive director, to Lehigh Valley IronPigs General Manager Kurt Landes, Lehigh Valley Phantoms Assistant Coach and former Philadelphia Flyer Riley Cote and 69 News/WFMZ Sports Director Troy Hein.

"If you want to see these guys get doused in ice water, I encourage you to donate to Valley Preferred Cycling Center's community cycling programs," said Nothstein, 2000 Olympic Gold Medalist.

Nothstein's goal is to raise $5,000 for those cycling programs for children, many of which are offered for free.

The money will be used to purchase new bikes and helmets for the kids. Some also will go toward upgrading safety equipment and other resources to improve the community cycling programs.

If the goal is reached,  Nothstein will  be doused with ice water on Aug. 29 during the Madison Cup at the cycling center, the final race of the 2014 World Series of Bicycling season.

To encourage donations, Nothstein is challenging individuals to perform the Ice Bucket Challenge  to create a fun competition for the entire Lehigh Valley.

"I'm starting this challenge to get other local sport executives involved because it's something fun we can all do," said Nothstein.

"Once I take the challenge, they can take the challenge, and continue with it by challenging others to raise money for their own causes."

Clarifying, cycling center spokesman Shane Baglini explained the three sports figures can continue the challenge to raise money for their own causes, but added: "We'd love to have them donate to our cycling programs."

The Ice Bucket Challenge is an internet  phenomenon that asks those taking part to douse themselves with ice water to challenge others to do the same.

If those challenged don't do the Ice Bucket Challenge, they must make a donation to a specific charity or cause such as ALS research, breast cancer or children's camps.

Nothstein, a Lehigh Valley native, and graduate of the community cycling programs at the non-profit  Cycling Center is calling on the Lehigh Valley to help raise money.

Traditionally, the person taking part in the Ice Bucket Challenge douse themselves in ice water, and then challenge others.

Nothstein wants the Lehigh Valley to get involved with raising funds, therefore is challenging some recognizable figures in the Valley.

"You're going to be helping a great cause, and in turn the rest of these guys will be helping their own great cause. It's really a win-win for everyone involved."

"This is a fun challenge for the Lehigh Valley because it's getting some folks involved who have influence in the area," said Nothstein.

"The IronPigs and WFMZ are community staples, and the Phantoms are arriving this fall. I think we all have a chance to make a real difference in people's lives by doing this challenge."

To donate to the Cycling Center's community cycling programs, please go to www.thevelodrome.com and click 'Donate to the Track' under the Community Tab.

Click Here to View the Challenge Videohttp://thevelodrome.com/multimedia/t-town-tv/ About Valley Preferred Cycling Center

The cycling center, also known as the velodrome, is called the most prestigious professional cycling track in North America. It has hosted a full spectrum of world-class events throughout its history, including numerous national championships, world cups, world championships and the 1996 Olympic Trials.

From April through September, it hosts professional cycling events, amateur events, youth bicycle racing leagues and developmental cycling courses for all ages.