While the ArtsQuest Center and the Crayola Factory may not be household names like the Eiffel Tower or Empire State Building, travel writers from across the country are in town this week to try and fix that.
Paying very close attention, a group of about 25 want to make sure they have the facts straight. The information they're learning on Wednesday's tour of the Bethlehem Steel site could make it into a number of travel publications and websites.
"I knew of Bethlehem, and of course I had heard of Bethlehem Steel because it is so famous," explained freelance travel writer Terri Marshall. "But I didn't really know what it had to offer tourism-wise."
Marshall and other travel writers, like Cindy Ross, are in the region on assignment.
"My editor sent me here to do a story on the Steel Stacks," added Ross.
The journalists are from up and down the East Coast, and are in the Lehigh Valley through Friday.
"Nice to bring people in to show them all the revitalization," shared Ryan Hogan, with Discover Lehigh Valley. "Most of the world doesn't know what's happening. It's our job to promote this region as a tourist destination."
Tourism officials brought the writers to the area, taking them on numerous tours and to local venues. The goal is exposure.
"I'm doing a Halloween story right now," said Marshall. "So I'm gonna feature different destinations in Pennsylvania, and I'm gonna use Bethlehem and some of the paranormal things that are going on."
Many of the writers said being a part of a group like this gives them a different perspective, and they learn more about what a place has to offer.