The giant LED screen at SteelStacks will be back Tuesday for another World Cup viewing party.
Crowds will be welcome yet again to Air Products Town Square to see Team USA take on Team Belgium Tuesday at 4 p.m.
ArtsQuest thanks Coca-Cola Bottling of the Lehigh Valley, Bethlehem Sausage Works, Discover Lehigh Valley, Lehigh Valley Health Network and Lehigh Valley Hyundai & Phillipsburg Easton Hyundai for their support, which allowed them to offer viewers access to the big screen once again.
"We were fairly certain there wasn’t any way we could bring the giant screen back, but Coca-Cola really got the ball rolling by stepping up to help support us, leading to the other partners coming together to make the screen’s return a reality,"Curt Mosel, vice president of marketing and public relations for ArtsQuest, said in a statement.
According to Mark Demko, ArtsQuest's director of public relations, the LED screen was only rented through June 22 and when Team USA continued to advance, they wanted to bring the big screen back, but could not afford it.
"ArtsQuest is a nonprofit, so the cost of the screen was quite an expense for us to incur. However, Coca-Cola partnered with us, which in turn prompted the other local businesses to get involved," Demko said in an email to 69 News.
The screen will be at SteelStacks through the quarterfinal matches ending July 5.
Mosel also noted that more than 40,000 people have participated in SoccerFest at SteelStacks.