The most wonderful time of the year can also be the most stressful. As shoppers hustle to get all that they need for Christmas, sometimes the needs of others go forgotten.
The start of the 2013 holiday shopping season started as early as Thanksgiving for some bargain hunters, many of whom shopped for themselves.
"We see that on Black Friday, a lot of people shopping for themselves," said Amanda Johnson, with the Lehigh Valley Mall.
That mindset is part of what sparked the campaign for "Giving Tuesday." The initiative started two years ago through social media platforms including Facebook and Twitter.
"It started as a social media movement you can find it on Twitter as #Giving Tuesday." A day dedicated to giving back to your community," Johnson said.
Cate Pave first heard of "Giving Tuesday" while watching the news, and immediately decided she wanted to be a part of it.
"On the news and they said how it was Giving Tuesday and they needed 6 to 9-year-old gifts. And we were shopping in Bethlehem and I said 'we have to take them' and we came over," Pave said.
Pave stopped by the Ten Thousand Villages store at the Lehigh Valley Mall on Tuesday to drop off several gifts for Toys For Tots.
"A great day, it should have happened long ago. But now I'm glad they have it," Pave said.
Ten Thousand Villages offered more than just a drop-off box for Toys For Tots. The store also donated 15 percent of Tuesday's sales to the organization.
"You are giving to the artisan, giving to your loved one, and giving to Toys For Tots," said Tina Huyler, manager at Ten Thousand Villages.
The Lehigh Valley mall offered space to several charitable organizations including Good Sheppard Rehabilitation. Customers could also donate one dollar to the Simon Youth Foundation in exchange for a tote bag.