The Lehigh Valley IronPigs have garnered another award--but not for anything that happened on the field.
The team's revolutionary urinal gaming system was chosen as the best in-game promotion in Minor League Baseball at this year's Minor League Baseball Promotional Seminar in Louisville, Ky.
“We knew these games would create a huge splash but we never could have imagined the amazing amount of recognition these games have received,” said IronPigs General Manager Kurt Landes. “This publicity has allowed us to spread an important message to our fans about prostate cancer awareness, which is the second leading cause of cancer death in America, with our partner Lehigh Valley Health Network.”
How does the game work? When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream. Algorithms then allow the user to engage with the screen by aiming in different directions to test their agility and knowledge.
The game debuted at Coca-Cola Park in Allentown at the beginning of the 2013 season.
This marks the second “Golden Bobblehead” in club history, joining the 2011 selection for Best Non-Game Day promotion for the club’s role in hosting Lehigh Valley Health Network’s 15th annual black tie gala, Go Hog Wild at Nite Lites.