With just two days until Christmas, plenty of people braved the rain Monday to find those last-minute gifts, and that means a final push for small business owners.
This is the first time the Easton Winter Market has been open on a Monday.
People were picking up special holiday orders, and other businesses were hoping the foot traffic equals more sales for them.
The clock is ticking. Last-minute shoppers are scrambling to find a few more gifts for Christmas, and small business owners in Easton are ready.
"It's always a struggle to try and compete with big box and mall," said Adam Fairchild, owner of Easton Outdoor Company. "So we try to do some special things downtown to draw people down here.”
This year, the downtown merchants in Easton have battled weather and a later start to the Christmas shopping season, but things are looking good.
"I think this year we have more momentum because of the number of merchants we have in the game," said Kim Kmetz, manager of the Easton Main Street Initiative. "We have close to 40 merchants in the downtown this year, so that kind of critical mass kind of draws people to us as a shopping destination.”
Another draw for merchants is opening the farmers market on Monday.
"It's a brand new idea since we have ownership of the building this year," added Megan McBride, of the Easton Farmers Market. "We are kind of able to do a lot more with it.”
Business owners said the move by the market and the introduction of the downtown Easton gift card has made this a very merry shopping season. The gift card can be used at more than 50 different merchants.
"We are really a shopping, entertainment, dining, destination, and you can give the gift of downtown Easton this year,” added Kmetz.
"People come to check out one sale and then they want to walk down the block and see if that store is having a sale,” said Tyler Smith, assistant manager of Carrie Ann's, an antique mall.
Merchants said instead of competing with each other, they are working together.
"Every store gets a little piece of the pie and everyone benefits from it afterward,” added Smith.
The farmers market will be open until 7 p.m. Monday.