The primary election may be over in Pennsylvania but voters in New Jersey are two weeks away from heading to the polls for their primary on June 4th.
This time around, incumbent Governor Chris Christie is trying something new with a $275,000 ad buy in a commercial titled, “Orgullo de New Jersey."
"Orgullo de New Jersey" is styled after Christie's 30-second "Jersey Proud" ad and is his first attempt to make his position known entirely in Spanish.
“Beyond just the words of talking the talk, we're trying to walk the walk when it comes to outreach in these communities....to try and make sure that they're aware of what the governor is doing. Some things that are well known and some things that folks just need to be reminded of,” said campaign press secretary Kevin Roberts.
However it's a move Republicans aren't usually known for: singling out a particular voting bloc to gain their support.
“In that sense, it is part of a broader strategy of the governor trying to be very open, available and certainly talk to the communities that are typically viewed as getting ignored by the Republican party,” said Roberts.
Communications Director for Christie's Democratic challenger, Senator Barbara Buono said in a statement, "The Buono campaign is running a robust, grassroots outreach program to talk about the most important issues affecting the Hispanic community, including in-state tuition for children and diversifying the highest levels of our government. It's clear in our conversations that New Jersey's Hispanic communities want a change from Governor Christie, who has called undocumented residents criminals and failed to create jobs while more than 400,000 people look for work."