A Warren County, New Jersey man has made it his mission to put a stop to bullying, one rap lyric at a time.
The Phillipsburg man said he couldn't have done it alone.
T.J. Frey was sitting at home with his daughter one night, and trying to come up with the theme for his next rap song.
His daughter had the answer.
"Me and my daughter were there listening to the song. I didn't know what I was going to write about. She said, 'Dad, you should write about bullying,'" Frey said.
A few days later, Frey finished the lyrics, but he didn't stop at just writing a song.
The rapper, who goes by DoeBoy, approached local production company Jack Nine Film about making a music video.
Through word of mouth and social media, they quickly rallied together a large group of children to feature in the video.
About 250 kids participated in putting the video together.
Frey said the bullying hits close to home for millions of children and families across the world.
It's something he experienced too, and he made a point of including that in his song called "Go Hard."
"I touch base a bit in the song how I was picked on. At 13-years-old it was hard being a white rapper," Frey said.
Throughout the video, dozens of children are seen holding up anti-bullying posters.
There's one family at the very end of the video that Frey said truly captures the ugliness and heartbreak of bullying.
"No child needs to harm themselves or be forgotten if they do, because of bullying," Frey said.
It ends on a shot of Robin Zotynia, the Wind Gap woman who tragically lost her daughter, Courtney, in February.
The eighth grader took her own life after years of being bullied.
Zotynia has made it her mission to make sure no child or family endures the same pain.
Frey said he couldn't have asked for a more emotional way to end his video.