The New Jersey agriculture board said it fears some produce advertised as "locally grown" is being trucked in from hundreds of miles away.
The problem is the state doesn't have a rule defining what "locally grown" means.
The board, the policy-making body of the state Agriculture Department, wants to change that. It is proposing that the label be reserved for items grown in the Garden State or within 30 miles of its borders.
The board's president told The Philadelphia Inquirer it's a matter of truth in advertising.
The draft rule will be taken up at the New Jersey State Agricultural Convention this winter.
Consumers who want to be sure they're getting Jersey-grown produce can look for the state-sanctioned Jersey Fresh logo, which also guarantees certain quality standards are met, officials said.