Four men were arrested Tuesday for allegedly ripping off more than 200 senior citizens in 41 Pennsylvania counties.

The state Attorney General's office called its investigation of the scam "Operation False Comfort."

Bruce Cherry, 52, of Philadelphia; Ross Rabelow, 52, of Southampton, Bucks Co.; Thomas Muldoon, 57, of Broomall, Delaware Co.; and Robert Lerner, 56, of Philadelphia, face hundreds of charges, investigators said.

The men are accused of running a statewide financial fraud scheme aimed at selling bogus health care services to senior citizens.

"This was a disturbing and despicable scheme designed to extract as much money as possible from unwitting seniors who believed they were protecting themselves against costly future home-care expenses," said Pennsylvania Attorney General Linda Kelly.

All told, investigators said the men bilked at least 218 seniors in Berks (10 -15 victims), Bucks (10-15), Chester (5-9), Lehigh (24), Montgomery (10-15), Northampton (10-15), and other counties out of more than $700,000.

"Victims were often encouraged to purchase multiple overlapping contracts or to pay for duplicate services included in the scheme," Kelly said.

Investigators said the average age of the victims was 83-years-old.