Breakfast enthusiasts everywhere can now celebrate their love for morning foods by sporting their likenesses on a limited-edition clothing line by IHOP.
The eatery announced it will begin offering the clothing dubbed PancakeWear in anticipation of its 60th anniversary. Part of the proceeds from the collection will go toward Children's Miracle Network Hospitals to coincide with the chain's "60 Days of Giving" campaign.
The line features both child- and adult-sized one pieces, lounge pants and socks.
"Breakfast and laid-back loungewear just go together at IHOP so we thought it would be fun to design a limited-edition merchandise collection that reflects the spirit of the brand and what we see in our restaurants all the time – people in pajamas enjoying pancakes," said Stephanie Peterson, Executive Director, Communications at IHOP.
Allentown, PA 18102