America's votes determine Super Bowl ad winner

The winner is in.

The "Rap Battle" between Peter Dinklage and Morgan Freeman, where they spit fire and ice in a Doritos vs. Mountain Dew commercial was number one. Pepsi took all in the digital battle as the most-talked about brand on social media, according to a poll by advertising agency Pavone.

Pavone created an analytics tool to track social media conversations about the big game brands to determine which companies got the biggest bump in online buzz. 

Pepsi was the clear winner, according to Pavone, with almost one million engagements on Twitter and Facebook. Doritos also won, with a more than 8,000 percent increase in social media conversations. 

Coming in second was Toyota, which told the story of Canadian paralympic skier Lauren Woolstencroft from infant to gold medalist. In third place was Tourism Australia, with Danny McBride and Chris Hemsworth starring in a faux "Crocodile Dundee" trailer to promote Australia tourism. 

For a complete list, visit Pavone's poll.

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